Brief Description

RushOwl is a startup that aims to bring the convenience of bus shuttle service to the masses by supplementing the buses with their technology. Users can book the buses, check the estimated time arrival (ETA) of these shuttle buses and see where they are in their journey.

More recently, they have launched a new product which aimed to gather more information about users to concierge a faster and more direct bus route, enabled by their new dynamic route matching technology. Basically, users can indicate interest in the app to get from their home to their workplace at a particular time. Once there are enough users that have indicated interest, the route will be formed and users could enjoy better convenience as well as save time in their daily commute.

This was where my role came into place. I was in-charge of understanding users’ transportation needs, redesigning their current UI, and adding the new feature into the app.

Expertise
UX Research, Design

Platforms
Mobile

Deliverables
User Research Report, UI Design, UI Design System

Prototyping Tool
Sketch