Brief Description
FrDancers* is a dance video platform designed for primarily to target amateur dancers with less than a year of dancing experience. Based on user interviews and user journey mapping of ITE College dancers, my team and I have come up with a concept app to push potential dancers to pursue dance, improve their dance skills and finally, gain enough confidence to join a dance programme.
This project aimed to solve Scape's design challenge - "How might we redesign our programmes to ensure that they are relevant and effective for our youths?".